April 4, 2025
Dearborn, Michigan — In response to the recent implementation of a 25% tariff on imported vehicles by the Trump administration, Ford Motor Company has announced that it will extend its employee pricing to all U.S. customers. This initiative, part of the “From America, For America” campaign, aims to bolster domestic sales and support American manufacturing during a period of economic uncertainty.
Details of the Employee Pricing Program
Effective from April 3 through June 2, 2025, the program allows customers to purchase select new Ford vehicles at prices traditionally reserved for employees. This pricing is typically below the dealer invoice, offering substantial savings. For instance, a 2025 Ford F-150 XLT hybrid pickup, normally priced at $65,000, could see a reduction to approximately $55,000 under this program.
However, certain high-demand models are excluded from this offer. These include the F-150 Raptor, Super Duty trucks, Expedition, and Lincoln Navigator. Additionally, specialty Mustang and Bronco vehicles, such as the Mustang GTD and Dark Horse, as well as the Bronco Stroppe, are not eligible.
Electric Vehicle Incentives
In an effort to promote electric vehicle (EV) adoption, Ford is offering additional incentives for EV buyers. Customers who purchase an EV under the “Power Promise” program will receive a complimentary home charger with standard installation. This initiative aims to address common barriers to EV ownership by simplifying the charging process for new owners.
Industry Context and Reactions
The automotive industry is facing significant challenges due to the newly imposed tariffs, which are projected to cost over $80 billion and potentially reduce earnings for major U.S. automakers. In response, companies are adopting various strategies. Nissan has paused U.S. orders for certain models, Stellantis has temporarily suspended production at some plants, and Volkswagen plans to impose import fees on affected vehicles
Ford’s decision to extend employee pricing to all customers is a strategic move to maintain competitiveness and support its customer base during these uncertain times. Rob Kaffl, Ford’s director of U.S. sales and dealer relations, stated, “We understand that these are uncertain times for many Americans.”
Customer Eligibility and Participation
To take advantage of this offer, customers can visit participating Ford dealerships nationwide. The program is open to all U.S. residents, and no special qualifications are required beyond standard purchasing procedures. Interested buyers are encouraged to contact their local dealerships to confirm vehicle availability and obtain specific pricing information.
Conclusion
Ford’s “From America, For America” campaign reflects the company’s commitment to its domestic customer base and manufacturing operations. By extending employee pricing to all U.S. customers, Ford aims to provide financial relief and encourage vehicle purchases during a period marked by economic challenges and industry-wide adjustments.
