San Juan, Puerto Rico – Global music sensation Bad Bunny has been unveiled as the face of Calvin Klein’s Spring 2025 underwear campaign, marking a significant collaboration between the iconic fashion brand and the chart-topping artist.
Campaign Details:
- Photography and Location: Renowned photographer Mario Sorrenti captured the campaign in various locations across Puerto Rico, highlighting Bad Bunny’s deep connection to his homeland.
- Product Features: The campaign showcases Calvin Klein’s Icon Cotton Stretch line, featuring enhancements such as a stitch-free waistband and a supportive contour pouch, designed for improved comfort and fit.
- Visuals: In the images, Bad Bunny appears in both white and black boxer briefs, as well as the brand’s classic tank tops, confidently displaying his torso tattoos .
Artist’s Perspective:
Expressing his enthusiasm, Bad Bunny stated, “It’s an honor to partner with such an iconic brand that celebrates individuality and self-expression. Shooting the campaign in Puerto Rico made this experience even more special.”
Musical Integration:
The campaign’s promotional film is set to Bad Bunny’s track “EoO” from his latest album, Debí Tirar Más Fotos, seamlessly blending his musical artistry with the visual narrative.
Public Reception:
Since its release, the campaign has garnered widespread attention on social media platforms, with fans and fashion enthusiasts praising the collaboration.
Suggested Featured Photos:
- Campaign Portraits: High-resolution images from the Calvin Klein campaign showcasing Bad Bunny in the brand’s latest underwear line.
- Behind-the-Scenes: Candid shots capturing the dynamic between Bad Bunny and photographer Mario Sorrenti during the shoot in Puerto Rico.
- Musical Integration: Stills from the promotional film featuring Bad Bunny’s track “EoO,” highlighting the fusion of fashion and music.
These visuals provide insight into the collaboration’s creative process and the artist’s influential role in contemporary fashion.
For a visual glimpse into the campaign, watch the official Calvin Klein Spring 2025 video featuring Bad Bunny:
