BUSAN, South Korea – Known as South Korea’s largest seafood market, Jagalchi Market in Busan continues to attract thousands of visitors daily, offering an unparalleled experience of the country’s rich maritime culture. The market, situated along the city’s waterfront, is a vibrant center where fresh seafood, tradition, and modern tourism converge.
A Historic Market With Deep Cultural Roots
Jagalchi Market has been a cornerstone of Busan’s seafood industry for decades. Established after the Korean War, the market grew as a key trading hub, with local fishermen supplying a diverse range of seafood. The market is now home to hundreds of vendors, many of whom are known as “Jagalchi Ajumma” – older women who have traditionally dominated the seafood trade in the area.
Speaking to Busan Daily News, vendor Kim Soo-ja, 58, who has worked at the market for over 30 years, said, “This market is my life. We wake up at dawn to bring in the freshest seafood for customers. The sea provides for us, and we share that with the people.”
Fresh Seafood and Unique Market Experiences
Every morning, boats bring in their catch directly to the market, supplying fresh fish, shellfish, and other seafood delicacies. Customers can purchase seafood and have it cooked on-site at nearby restaurants, creating a farm-to-table experience unique to Jagalchi Market.
Among the popular seafood choices are:
- Live octopus (Sannakji) – served raw with sesame oil.
- King crabs and lobsters – often steamed or grilled.
- Grilled eel (Jangeo-gui) – a local delicacy believed to boost stamina.
- Mackerel (Godeungeo-gui) – commonly grilled and served with side dishes.
Tourists visiting for the first time are encouraged to explore the market’s second floor, which houses seafood restaurants offering authentic Busan-style dishes with a waterfront view.
Jagalchi Festival: A Celebration of Busan’s Seafood Culture
Each year in October, the Jagalchi Festival brings a wave of excitement to the market. The event, which celebrates the city’s maritime heritage, features seafood cooking competitions, cultural performances, and opportunities for visitors to sample various dishes. Organizers expect over 100,000 visitors at the 2025 edition, scheduled for October 10-13, 2025.
Festival coordinator Park Min-ho stated, “Jagalchi Market is not just a place to buy seafood; it’s a cultural landmark. The festival allows us to share Busan’s traditions with the world.”
A Key Attraction for Domestic and International Tourists
With Busan’s growing popularity as a travel destination, Jagalchi Market remains a major draw for both domestic and international tourists. The market is conveniently located near Nampo-dong and Busan Tower, making it an essential stop for those exploring the city.
According to the Busan Tourism Organization, over 1.5 million visitors explored Jagalchi Market in 2024, a 12% increase from the previous year. Officials anticipate even higher numbers in 2025, especially with the rising trend of food tourism.
Looking Ahead
Despite its traditional roots, Jagalchi Market continues to evolve. Plans for infrastructure improvements, including upgraded facilities and better tourist services, are underway. However, vendors emphasize that while modernization is welcomed, preserving the market’s unique character remains a priority.
As the city of Busan embraces its identity as a global travel hub, Jagalchi Market stands as a testament to the enduring legacy of South Korea’s fishing industry. Whether for locals seeking fresh seafood or travelers immersing themselves in Korean culinary culture, Jagalchi Market remains an unforgettable experience.
