March 26, 2025
Introduction
In a heartwarming collaboration, Starbucks and the beloved Peanuts comic strip have joined forces to introduce a limited-edition collection that emphasizes kindness, community, and coffee. This partnership features exclusive merchandise and a new Snoopy persona, “Joe Kind Snoopy,” aimed at inspiring goodwill among customers worldwide.
Global Launch of Exclusive Merchandise
Beginning this week, Starbucks stores across the globe are unveiling a range of Peanuts-inspired merchandise. The collection includes a ceramic mug, a cold cup, and a stainless-steel tumbler, each adorned with iconic Peanuts characters like Snoopy and Woodstock. The items are priced between $18 and $30 and are available while supplies last.
Lisa Silverman Meyers, Senior Vice President of International at Peanuts Worldwide, expressed enthusiasm about the collaboration:
“As we enter the 75th Anniversary year for Peanuts, we’re excited about this phenomenal campaign with Starbucks across the globe. We love that this program began from a place of community and kindness, which has been so core to …
Introduction of “Joe Kind Snoopy”
A highlight of the collaboration is the introduction of “Joe Kind Snoopy,” a new persona created exclusively for Starbucks. Dressed in a green t-shirt and hat, Joe Kind Snoopy embodies the spirit of kindness and encourages customers to engage in small acts of goodwill. This character aligns with Starbucks’ Global Month of Good, during which employees volunteer alongside local non-profit … to make a positive impact in their communities.
Regional Highlights
- United States: Customers can purchase the limited-edition merchandise at participating Starbucks locations nationwide. The collection features the Peanuts Love Cold Cup, the Peanuts Stainless Joe Kind Sno … Tumbler, and the Peanuts Friendship Ceramic Mug.
- Asia-Pacific: Starting March 27, Starbucks stores in the Asia-Pacific region will introduce exclusive Peanuts-inspired merchandise and beverages, celebrating the themes of kindness and community.
Customer Reactions
The collaboration has been met with enthusiasm from customers worldwide. Fans of both Starbucks and Peanuts have expressed excitement over the nostalgic designs and the positive message behind the collection. Social media platforms are abuzz with images of the merchandise, with many customers eager to add these limited-edition items to their collections.
Conclusion
The Starbucks and Peanuts collaboration serves as a reminder of the power of kindness and community. By bringing together the iconic characters of Peanuts and the global presence of Starbucks, this partnership aims to inspire customers to connect and share goodwill, one cup at a time.
